Maruti launches new Alto K10 priced up to Rs 3.82 lakh

The new Alto K10 campaign reflects the chase attitude of its target audience where a young boy takes on a playful challenge thrown by his girlfriend.

Naveen Gaur, president, Lowe Lintas, said, “The new K10 is a peppier Alto, ideally suited for the young urban Indians. The communication for it must revitalise the brand’s integration with their lives. Setting up the new K10 as the car for the “chase generation” accomplishes the task beautifully by bringing together a consumer attitude, the spirit of spontaneity, that is intrinsic to Alto brand, and giving raison d'être to the peppy performance of the car.”

"Alto K10 is the third Maruti Suzuki car within few weeks where our suppliers and engineers have improved the fuel efficiency substantially," Maruti Suzuki India (MSI) Managing Director and CEO Kenichi Ayukawa told reporters here.The company has sold 2.6 million Alto cars since it was launched 14 years ago, he added."We have sold over 4 lakh units of Alto K10 in the last four years," Ayukawa said.