Total Revenue on OOH Industry to Grow Strongly in India during 2014-2019

OOH advertising in India has been one of the fastest growing segments in the advertising space which represents high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners. Spending on OOH advertising industry in the region attained a mark of INR ~ million in FY’2014, representing at a CAGR of 4.8% during FY’2008-FY’2014. The growth has largely been driven by increased spending by sectors such as FMCG, media and entertainment and automotive. These sectors have seen a significant high top of the mind recall among large population base of youngsters who spend a significant proportion of their time outdoor and are the main audience for their advertisements.

The report gives detailed description on OOH advertising in India and it help readers to find the ongoing variations in the key segments of the marketing industry and predict growth in future depending on changing industry equations in years to come. This report will help industry consultants and analysts, OOH advertising agencies, the BIG brand owners and the entire OOH advertising industry chain stakeholders to keep their market centric strategies as per the ongoing and expected trends in times to come.

The overall OOH advertising industry would witness a remarkable growth in the coming years. However, the industry would continue to constitute a small proportion of the overall media industry. Growing number of malls, rise in infrastructure, innovation and technological progress and increasing number of people who spend time outdoor would drive the growth of India OOH advertising spending. The OOH advertising spending in India is anticipated to grow at a high CAGR and will reach a market size of INR~ million in 2019. Though the largest contributing sector would continue to be physical OOH, its contribution would decline to ~% in 2019 as digital OOH will witness high growth trajectory.

Source : Kenresearch